B2B sales are notoriously slow. Salespeople have to get the ear of a client through cold calls or other channels, listen to the client’s requirements, pitch various products, determine the right package in terms of cost and delivery, and then convince the various decision-makers to sign off. Closing a sale is hard work, and the last thing your salesperson should deal with is inefficiency within your company. Since transactions are typically high volume, clients think long and hard before they commit.

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